Dreamforce
My role : Ideation, Graphic Design & Illustration.
Agency Spinifex Group Los Angeles CEO Ben Casey ECD Stephen Van Elst Creative Directors Jonnie Ellison ACD Steve Tornello, Alex Ogle Production Cassandra Ichniowski Launch Sept 2018 Other Agency Credits George P. Johnson Los Angeles.
Salesforce - Dreamforce Conference
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Challenge
The greatest software conference in the world, Dreamforce, is a four-day conference from Salesforce that celebrates community.
The event included product innovations, sessions, and strategic partnerships.
Our task was to come up with and create interactive games to illustrate each new feature of Salesforce and unite work teams, with a ‘Campsite’ theme and a lot of fun thrown in. We were also tasked with taking existing characters and illustrations and integrating them into games and scenes, and given a seemingly limitless budget.
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Approach
Our whole team spent a day or two throwing our most creative concepts at the wall, and miraculously, a few of the really fun ideas stuck.
A projected dome idea came alive with animations and stories played out above keynote speakers as they presented.
Another was an interactive choose-your-own-path character driving game with animated screens telling each step to the story of each character and which new Salesforce feature they represented.
The game Badge Catcher was born from the idea of shooting 4 Ghostbuster-like streams at a screen, and ended up as a physical race against a 4-person team with backpacks, through projected mountain scenes to catch as many Salesforce badges as possible.
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Results
Dreamforce’s conference filled San Francisco with 171,000 attendees from 83 countries, with 10 million online viewers, and over 2,700 sessions. It showcased hands-on access to Salesforce's latest product innovations, 400 partner companies, and, randomly, 400 living trees.
This huge and incredible project had brilliant feedback from attendees, and it was a pleasure to be involved in the conception and design phases.
Illustration stitching
Using a vast array of Salesforce Illustration assets, I was tasked with stitching together several Dreamforce scenes for their display walls. Using hundreds of layers and taking into account several structures to avoid, the composition and arrangement of trees, plants, animals and adventure gear turned into some beautiful compositions.
