Work Experience

Design Director

Freelance - Sydney
Jan 2023 - Present
(with maternity leave)

Multiple Sydney-based agencies. Design Direction, Branding, Design Systems and Brand kits, and Graphic Design and Packaging, integrating AI tools like Runway, Chat GPT & Midjourney. Canva, Branding and Identity design, Product design, Typography, OOH & Social, Packaging design, team and client presentations.
Creative Lead

Grumpy Sailor Creative - Sydney
Jul 2021 - Jan 2023
Developing and pitching brand campaigns, leading a small team, and interacting with partner agencies. Creative Ideation, User Experience Design (UED), Graphic Design, Digital Illustration, 3D Modeling.
XR Creative Lead

Start Beyond VR - Sydney
Jan 2020 - Jan 2021

Creative Ideation, Design & Development within VR, User Experience Design (UED), Graphic Design, Digital Illustration, 3D Modeling, Pitch Development, Presentations
Associate Creative Director

Freelance - Imagination, Spinifex, CHEP, ARQ (Multiple Sydney-based agencies) Jan 2019 - Jan 2020

Multiple agencies, Developing and pitching Brand Campaigns, from Ideation, to UI & UX design, Web Design, Branding and Identity, Social media, Packaging Design, Marketing, and Client Presentations.
Associate Creative Director

Spinifex Group - Los Angeles
May 2017 - Jan 2019

Developing and pitching brand campaigns, leading a small team of Creatives, and interacting with partner agencies. Creative Ideation, User Experience Design (UED), Graphic Design, Digital Illustration, 3D Modeling, Pitch Development, Presentations.
Senior Digital Art Director

Imagination - London
Jan 2014 - Dec 2016
Leading a small team of multidisciplinary Creatives from concept to execution of experience, and online campaigns for the Eco-Marathon & Make the Future Festivals, amongst other global activations. Ideation, Art Direction, Design Direction, Web Design, Branding and Digital Illustration.
Senior Digital Art Director

BETC Euro RSCG - Paris
(Now BETC FullSix)
Dec 2010 - Dec 2013

Developing European brand campaigns, for Disney Plus, Canal Plus, and Peugeot. Web Design, Digital Art Direction & Ideation, Graphic Design, Branding, and Illustration. Working mostly in French.
Digital Art Director

M&C Saatchi - Sydney
Jan 2010 - Dec 2010
Responsible for campaign design development, Art Direction, and brand creative on Optus, Qantas and Ford. Developing the brand personality, overseeing an extensive design & tonality rebranding, and creating award-winning campaigns for TV, paid social, and out-of-home.
Digital Art Director

Leo Burnett - Sydney
Aug 2009 - Jan 2010

Developing and pitching brand campaigns, Creative Ideation, Digital Art Direction, Graphic Design, and Digital Illustration.
Digital Art Director

VMLY&R - Sydney
Jul 2007 - Aug 2009
Developing and pitching brand campaigns, Creative Ideation, Art Direction, Graphic Design, Digital Illustration, and Print Design.
Digital Designer & Illustrator

Legion Interactive - Sydney
Feb 2005 - Jul 2007

Web Design, Graphic Design, Digital Illustration.
Digital Designer

Hyro - Sydney
2004 - 2005

Web Design, Graphic Design, Digital Illustration.