DeepWater VR

Our task was to educate, inspire, and entertain in a photorealistic journey, immersing a tradshow audience into deep water, while utilising the latest generation of Oculus Rift VR technology (developed for gaming), and taking them on a 360° journey unlike any other.

They say that every 10 seconds, you need to change direction or switch up the 3D environment within the VR space to keep the viewer entertained within a headset. Challenge accepted.

Opening with a helicopter flight over the sea, we created a deep dive (right out of the helicopter) down to the very bottom ocean floor, passing beautiful coral reefs and a shipwreck, to explore subsea production before finally rising to a Shell platform, all within 3 minutes.

A narrator highlights innovative Shell technologies and emphasises the commitment to safety and respect for the marine environment.

Graphical animated elements and a soundscape brought an extra visual dimension to the experience, which was presented within VR headsets and high-def headphones, set within the comfort of enclosed chairs.

The results were a completely captivated audience, experiencing storytelling in a completely new and unique way (at the time). this allowed undivided attention to inform the audience in a beautiful way. The animated 360 experience was noted as an extraordinary journey and the knowledge retention was profound as attendees could recall facts easily, making an interesting way to inform and interact.