spellbound
My role : Ideation, Art Direction, 3D renders & Branding.
Agency Creds Grumpy Sailor Creative Sydney CEO James Boyce Creative Directors Jeff Mimary ACD, Art Direction, Design by Robyn Spencer
immersive childrens stories brought to life
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Challenge
The State Library VIC was looking for ideas around entertainment within their space, combining Australian children’s books and encouraging literacy & oracy.
This idea was our strongest. -
Approach
This creative idea aspires to be one of awe and wonder for children, teachers, and the public community, through a narrated interactive projection experience, with sound, light, and even wind. It uses Australian children’s literature and is projected on a series of curved stage walls within public library spaces.
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Results
The idea was to encourage a love of books, reading & libraries, and to delight and entertain children while developing literacy skills, develop teacher & pupil/parent creativity through sharing in immersive learning.
This was a pitch, my hope is that the idea is adopted, appropriated, and used in other instances, just like the projection in the final image carousel.
