World Gas
Conference

The WGC is the premier gathering of the global gas and energy industry. Hosted by the International Gas Union (lGU), which represents over 90% of the global natural gas production and consumption market, it is a flagship event held every three years and has evolved into an influential global platform. This year was held in Paris.

We needed to produce an attractive hub where attendees could learn everything about GTL in one place, and stay as long as possible.

With over 300 exhibitors competing within the space, Shell needed to stand out amongst the crowd, draw people in, keep them entertained, while imparting knowledge of the brand and it’s works, all while being aware of different languages and processes.

Our solution was to deliver an inviting and open space with a custom-made, seamlessly curved, interactive rear-projected touch-screen bartop. Attendees could gather and chat while having a coffee, all while learning the aspects and processes Shell Gas had to offer in one spot.

Attendees were guided to the bar by a moving clouded surface animation, inviting them to interact with the intriguing interactive bartop.

The depth of information provided in the hub had intricate detail, and as they tapped the bartop, the cloud surface cleared to show animated illustrations where they could access a diverse range of information, movies, and images.

Within a few short minutes of interaction, attendees had learned the history, had seen 3D animations and videos, and had seen firsthand the depth and breadth the brand had to offer.

Rear projection and touch-screen had rarely been seen at the time. The unique aspect of interacting physically with the storytelling process and self-navigating toward the content of their choice was reported to be a strong point of difference among attendees, and time spent engaging with content more than tripled from previous engagements.

This WGC attracted over 30,000 attendees from 70 countries and 300 exhibitors, local & international.